Services provided

  • Event Design
  • Event Production
  • Public Relations
  • Editorial


To celebrate the re-launch of Beefeater 24, SJW PR was engaged by Pernod Ricard in collaboration with Pelicano, to bring the best of Urban London to Sydney for six weeks in the form of a Pop Up. The six-week Pop Up celebrated all things ‘Real London’ and saw the entire venue transformed to represent the iconic city. SJW PR was responsible for all public relations and event design and production associated with the event, with standout features including graffiti installations by renowned local graffiti artist Sheeps of Street Art Studios; London skyline murals; Beefeater bouncers; British DJs and bands allowing guests to delve into the rich history of London music from punk, rock, house and reggae. Furthermore, and quite possibly the favourite of all visitors: The Beefeater Clock aka Big Ben.

The six week pop-up was a huge success for both brands, who enjoyed weeks of earned media coverage, a phenomenal social media campaign and increased sales.