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SJW PR was thrilled to be approached by leading American music photographer, Chris Cuffaro, to manage all aspects of his George Michael exhibition in Sydney. This included brand strategy, artist management, exhibition management, public relations, event management, sponsorship and press office. The exhibition launch was one of the most successful to date, with over 500 people showing up on the first evening for the event. SJW PR generated significant brand awareness and editorial for both the artist and the exhibition, across top tier music, art, lifestyle, luxury and business publications, in addition to a major international feature with Associated Press, US.