Services provided

  • Public Relations
  • Strategy
  • Event Management
  • Activations
  • Cross Promotions


Fortis Developments & Ray White Projects engaged SJW PR to launch The Benson, a landmark Rose Bay development to media and consumers (in particular the downsizer market) in addition to organising a VIP launch for the developments’ sales suite in Double Bay.

Excitement and hype was generated pre-launch via strategic PR activity, and our editorial strategy resulted in high profile media coverage with highlights including a front page Domain feature and a Sydney Morning Herald feature syndicated nationally. The VIP sales suite launch that we held in collaboration with strategic partner Penfolds to unveil their new Grange, resulted in two of the luxury apartments being sold on the evening.

SJW PR continue to manage all media relations associated with The Benson and other upcoming Fortis Development projects.